LinkedIn Message Ads vs Conversation Ads
LinkedIn Message Ads, officially rolled out in 2020, aimed to create a more engaging and personalized interaction between businesses and potential clients on the platform. These ads leverage direct messaging features, allowing businesses to send customized messages to a user's LinkedIn inbox. This format provides a more conversational approach, mirroring one-to-one communication, often leading to higher engagement. Message ads can be displayed on both mobile and desktop devices.
LinkedIn Conversation Ads, officially rolled out in 2020 as well, were designed to take engagement a step further by offering a more interactive and personalized experience. Unlike Message Ads, which deliver a single message, Conversation Ads allow businesses to create a multi-path conversation with clickable options that guide users through a series of responses. These ads encourage a deeper interaction by mimicking a conversational flow, driving user engagement and more targeted actions.
Message Ads and Conversation Ads can oftentimes be confused due to their similar use of LinkedIn's messaging platform. However, it's important to note that they serve distinct purposes and offer different levels of interaction. Understanding these key differences is important to optimize ad strategies on LinkedIn. The infographic below highlights the main distinctions between Message Ads and Conversation Ads, helping marketers make more informed decisions based on their campaign goals.
If you're looking for more information on LinkedIn ad types or need help determining which format will work best for your business objectives, feel free to reach out to our team! Whether you're targeting direct engagement or aiming to build a more interactive experience, we can guide you through selecting the right ad strategy customized to your target audience, campaign goals, and budget.