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Cost Per Lead Calculator

Oct 07, 2022

Are you hitting your target Cost Per Lead?

Spending more money doesn’t always lead to better results. Reducing your Cost Per Lead (CPL) takes some research—but the dollars you’ll save are worth the planning and testing.

This calculator helps you spend your digital marketing budgets more effectively

Cost Per Lead Calculator Inputs

The calculator is built in Google Sheets. Simply follow these instructions:

  1. Click the button below to create a copy of the calculator in your own Google Drive (you must be logged in to your Google account)
  2. Fill in your target Cost Per Lead
  3. Fill in your current Conversion Rate
  4. Fill in your current Cost Per Click

The cells will automatically calculate the Cost Per Lead for each combination of CPCs and Conversion Rates. Cells highlighted in green are within your target CPL range. Cells highlighted in red are outside of your target CPL range.

Cost Per Lead Calculator Output

Why should you care about your Cost Per Lead

Your CPL is the amount of money spent on acquiring a new sales lead or other conversion. It measures your campaign efficiency and your ability to deliver targeted ads across paid advertising channels.

Lowering your CPL means paying less for qualified leads.

How Workshop Digital can help you lower your Cost Per Lead

We believe that passionate people create powerful results with handcrafted digital marketing strategies. Our collaborative approach allows you to customize how we work together.

Our pay per click advertising, landing page optimization, and analytics services are designed with your Cost Per Lead goals in mind. We combine super smart humans with the best-in-breed machine learning tools to drive consistently better results for our clients.

Contact Us To Learn More