Trusted by Leading Brands
When potential local customers search for services you offer, Google Local Services Ads (LSAs) put your business at the top of the search results—literally. These verified, trusted listings drive high-quality local leads by showcasing your services, location, and availability when and where it matters most.
At Workshop Digital, we specialize in managing every part of your Google LSA presence—from profile setup and Google verification to bidding strategies and lead optimization. Our goal is simple: connect you with more ready-to-buy customers while helping you get the most value from every lead. Whether you're growing locally or expanding into new markets, we're here to make your Google LSA investment count.
What Are Google Local Services Ads (LSAs)?
Google Local Services Ads (LSAs) are pay-per-lead ads designed specifically for service-based businesses. These ads appear at the very top of Google’s search results—above traditional PPC ads—and connect local customers directly with verified providers in their area.
Unlike standard paid search ads, LSAs don’t rely on keywords or landing pages. Instead, they showcase your business profile, reviews, and Google Guarantee badge (if eligible), and you only pay when a customer contacts you through the ad.
LSAs are a powerful way to generate qualified leads. In fact, service-based businesses using LSAs often see higher conversion rates compared to traditional PPC, because these ads target users who are actively looking to hire your services.
Whether you're a plumber, attorney, or another of the 70+ types of businesses that are eligible for LSAs, these ads help you show up first and earn trust faster, right where local customers are ready to act.
Our Google Local Service Ad Management Services
Onboarding and Ad Campaign Setup
Every engagement starts with a thorough onboarding process, including eligibility confirmation, business verification, and Google Guarantee support. Your Local Services Ads account is set up to ensure accuracy, with optimized service categories, business details, and geo-targeting in place from day one.
Tracking
All incoming leads are tracked through Google’s platform, with clear visibility into call logs, messages, and booking activity. Invalid or low-quality leads are monitored closely and disputed when appropriate to protect your budget.
Reporting
You’ll have 24/7 access to a real-time reporting dashboard that tracks lead volume, spend, and campaign performance. Regular insights highlight what’s working, what needs adjustment, and how your ads are supporting business goals.
Ongoing Optimization
Your campaign doesn’t stop after launch. Budgets, bidding, and targeting are continuously refined based on seasonality, lead quality, and performance trends. Review strategies and profile updates to help improve visibility and keep your ads ranking at the top.
Workshop Digital is a proud Google Partner, recognized for our expertise in driving measurable results and sustainable growth for our clients. Our team stays ahead of the curve with innovative strategies and best practices to help you maximize your digital marketing performance.
Ready to get your business to the top of Google Search results?
Difference between Local Service Ads vs. Traditional Google Search Ads
Local Services Ads (LSAs) and Traditional Google Ads both help businesses appear in search results, but they serve different purposes and offer different levels of control and customization. Choosing the right format, or combining both, can help increase lead volume, ad efficiency, and customer trust.
| Local Services Ads (LSAs) | Traditional Google Ads (Search Ads) | |
|---|---|---|
| Ideal For | Local service businesses (e.g., HVAC, legal, home services) | All business types |
| Placement | Top of Google search results, above standard text ads | Below LSAs, above organic listings |
| Pricing Model | Pay per lead (e.g., phone call or booking) | Pay-per-click (PPC) |
| Ad Format | Business profile with name, reviews, hours, and badges | Keyword-based targeting, location, audience, device, etc. |
| Targeting | Based on service category, location, and availability | Slower, measurable over months/years |
| Lead Type | Phone calls or direct message leads | Website visits, form fills, calls, purchases, etc. |
Why Your Business Needs Google Local Services Ads
If your business depends on inbound leads, showing up at the top of Google search results is important. Google Local Services Ads (LSAs) help you turn searchers into customers by putting your business in front of people ready to call, message, or book. And because you only pay for real leads, LSAs are one of the most efficient ways to grow a service-based business while making sure your budget is going to good use.
Here’s why it matters:
Show up first.
Appear above traditional ads and organic listings when people are searching for your services.
Only pay for real leads.
Forget pay-per-click—LSAs charge only when someone calls, messages, or books directly.
Earn instant trust.
The Google Guarantee badge helps customers feel confident choosing you over a competitor.
Stay visible across markets.
Target by service type and location, whether you're focused on one city or many.
Let your reviews work for you.
High ratings and responsiveness improve your ranking and drive more conversions.
See what’s working.
Every lead is trackable, and your report gives you full visibility into results.
Your customers are searching for help. Local Services Ads make sure your business is the one they call first.
Why Choose Workshop Digital for Google Local Services Ads
Workshop Digital isn’t just managing your ads — we’re building a system to generate consistent, qualified leads for your business. As your strategic partner, we handle every detail of your LSA presence so you can stay focused on serving your customers.
A partnership with us gives you:
- Fully managed Local Services Ads campaigns aligned to your business goals
- Direct access to your dedicated strategist for support and insights
- Ongoing lead tracking and validation to protect your ad spend
- 24/7 access to a live reporting dashboard with real-time performance data
- Regular check-ins to review performance and adjust strategy
- Fast-turn support for promotions, seasonal shifts, or new service areas
- Certified Google Partner expertise and full alignment with Google’s LSA policies
See What’s Possible With Google Local Services Ads
Drive more qualified leads, improve local visibility, and only pay for results. When your LSAs are managed strategically, you get more calls, more bookings, and better ROI.
Here’s a Glimpse at What Success Can Look Like For You:
Jenny Sammis“Workshop Digital was a dream to work with on Kidsave's digital campaign for Weekend Miracles Virginia. Morgan and her team were responsive, intuitive, and delivered a high-quality product with a fast, professional turnaround. Their expert guidance was invaluable as our project evolved. We couldn’t have done it without them!”
DC Director, Kidsave
Tammy A.“As for business, believe it or not, our leads remain strong given the circumstances and our phones are ringing. This past month we saw one of our strongest contract months on record without a promotion.”
Director of Marketing, Madison Homebuilders
Dora Kuo“With the Workshop Digital team, I am able to overachieve a lot of marketing goals, including driving people to our website and generating high-quality leads. I really love working with them and I consider them part of my marketing team.”
B2B Lead Generation Marketing Director
Ryan DiMillo“Workshop Digital helped us find opportunities to reduce wasted spend and provided us with recommendations to improve our paid search campaigns. Plus, they helped us refocus our entire marketing budget. Great work from a great team.”
Director of Digital Marketing, Life Storage
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