Workshop Digital presents the 11th Outstanding JMU Digital Marketing Student Award

Workshop Digital is proud to announce the recipient of the 2024 Workshop Digital Outstanding JMU Digital Marketing Student Award. This year’s award goes to Caitlin McGeehan – a Harrisonburg local and a senior at James Madison University majoring in marketing, with a digital marketing concentration, and a minor in the music industry. Congratulations, Caitlin!

This is the 11th year that Workshop Digital has presented the $1,000 award, in recognition of students who demonstrate a passion for digital marketing through the understanding and application of their coursework as well as their related marketing exposure and experience outside the classroom.

While all 17 entries into this year’s consideration set were strong contenders, Caitlin’s stood out from the rest. With a passion and sincerity that connected with our panel, Caitlin astutely made the case for well-thought-out multi-channel strategies that maintain a consistent message while tailoring that message to the specific audience and platform.

Caitlin clearly demonstrated an awareness of the digital marketing industry, staying in the know of digital marketing industry trends, addressing the rise of interactivity in ads, a coming reform to how search engines work, and the continued growth and importance of social media, especially in the realm of music industry advertising.

Workshop Digital wishes Caitlin – and all the JMU 2024 graduates – the best of luck as she embarks on her digital marketing career. The future of digital marketing is bright and we’re excited to see what she brings to the table!