Increase Your Revenue with Manufacturing SEO Services
84% of people searching for services in the manufacturing industry use the Internet as their starting point. As the manufacturing industry changes, the way people search for products is also evolving, so manufacturers need to ensure their site is set up for success with search engine optimization (SEO).
At Workshop Digital, we specialize in SEO for manufacturing companies and understand the challenges involved with marketing your company to a niche audience. Our precision SEO strategies focus on setting up your website for success. Some common issues we’ve dealt with include:
Slow (or Lack of) Lead Generation
Manufacturers need a strong online presence to bring in potential buyers. Whether your audience is still at the beginning of their research or decision-makers ready to buy, our focus is bringing in quality leads that turn into revenue and brand advocates.
Long Sales Cycles & Complex User Journeys
If users can’t find what they are looking for on your website, they will navigate to one of your competitors. We know that B2B sales cycles can be lengthy, which is why it’s imperative to focus on a well-structured content marketing strategy to bring in users at different stages of the funnel and focus on creating a seamless user experience on the website to keep them there.
No Organic Visibility in a Niche Market
Search is constantly changing–meaning it can be difficult to appear in the top results on search pages, let alone appear at all. We help you stand out with unique digital marketing strategies to bring in more qualified leads for your business.
Outdated Websites
If your website is outdated, slow, or not mobile-friendly, it can hinder your organic performance and prevent customers from converting. Our team of experts in technical SEO can implement quick fixes to get your website back on track.
SEO and PPC Boost Organic Sessions by 52% and Improve Lead Quality
Workshop Digital implemented a primary landing page for a commercial HVAC and mechanical services company through extensive keyword, competitor, and audience research. Learn how our team boosted organic sessions by 52% and increased all service requests by 22%. Sneak peek: all of the leads were qualified!
Improve Your Manufacturing Marketing with Our Inbound Marketing Guide
Our guide provides manufacturers with proven strategies to:
Attract high-quality B2B leads through online channels
Optimize websites to meet the needs of technical buyers
Leverage SEO, content marketing, and email marketing for optimal results
Utilize tools and metrics to measure and track inbound marketing success
Manufacturing SEO Services We Offer
Search Engine Optimization
Our team works with manufacturing companies to grow through effective SEO strategies to ensure you get qualified traffic that converts into revenue.
Technical SEO Audit Services
A healthy website is important for organic visibility, especially in the crowded industrial space, and technical SEO is the first step. Our SEO team’s technical audit provides a detailed assessment of your website’s technical elements.
SEO Services for Website Migrations
SEO is an important part of website migrations to avoid losing traffic and search visibility. Using our established strategy, our SEO experts will benchmark current performance, optimize the new site, and ensure the launch goes smoothly to avoid losing sales.
Local SEO Services
Attract qualified traffic from your backyard with local SEO services. Our team will focus on enhancing local visibility, driving foot and website traffic, and more for local customers to easily find your manufacturing business and products.
Analytics Services
Our data-driven approach aligns sales and marketing teams, bridging CRM and marketing platforms. Together, we'll make informed decisions to optimize your campaigns for stronger lead generation and ROI, with real-time, 24/7 access to your reports.
Conversion Rate Optimization
We understand that manufacturing user journeys can be lengthy, and traffic alone doesn’t guarantee conversions. Our customized CRO strategies leverage user behavior insights to optimize the website experience and drive stronger conversions throughout the buyer’s journey.
Small Business SEO Services
Small manufacturing businesses need SEO, too! Our customized SEO solutions help smaller businesses grow by increasing visibility, driving qualified leads, and staying within your budget to ensure long-term success.
Unhappy with Generic Strategies and No Results?
Partner with a Digital Marketing Agency that Truly Comprehends Your Business.
Work with our team to develop customized strategies that generate more qualified leads for your manufacturing business.
